As part of a series of promotional campaigns to entice visitors to the town, BID Leamington has launched its first promotion, Pamper Leamington.
The promotion, which aims to encourage people to visit and experience a wide range of salons including beauty and tanning as well as nail bars, hairdressers and health centres, is running throughout March.
It is one way that BID Leamington is hel
ping drive footfall to businesses, attract new customers and boost sales in the current financial climate.
A number of businesses participating in the promotion are offering special discounts ranging from free products and gift vouchers to discounted treatments and haircuts to attract people to visit during March.
Leaflets featuring the special vouchers were distributed to more than 70,000 homes and businesses. The leaflet lists more than 40 salons within the town along with a map.
Helen Smith, executive director of BID Leamington, said: “With such a broad range of salons on offer, there’s something to appeal to all ages and the special discounts provide superb value for money.
“We hope that visitors will be encouraged to visit salons they haven’t been to for a long time or ones they’ve never been to before”.
Other promotions planned include Indepen-dence Day to promote independent retailers, Late Night Leamington to promote bars, clubs and other late night venues and Taste Trail and National Dining Week to promote eateries within the BID area.
Businesses interested in participating in these promotions should contact Helen Smith on 470634.
