Meet the Rugby woman who started brownie 'empire' by accident

A Rugby woman who started a brownie empire ‘by accident’ has celebrated a new partnership that will see her creations stocked in three established locations.

Faith Carter, 27, started making and selling brownies from her kitchen over Facebook in 2018.

Five years and countless brownies later, Baked Brownies has a cult following on social media with online orders often selling out in minutes.

Now, Baked Brownies has teamed up with No Ordinary Hospitality (NOHM) to bring its sought-after baked goods to the public, with items now available at the Abbey Artisan Market and Café in the Park at Coombe Abbey, and the Park Bistro at War Memorial Park.

Faith turned her passion for baking into a micro-business, selling brownies to friends, family, and people in the community.

After officially launching Baked Brownies in March 2019, Faith hoped it would help her start a career in fashion.

Popularity soon exploded, with friends and family pitching in to make, bake and pack brownies throughout all hours in her kitchen to keep up with demand.

Faith decided to keep going with the business throughout the pandemic and Baked Brownies is now an established brand in the region with a shop in Rugby and a dedicated catering facility to support in-store, online, and wholesale orders – though their original brownierecipe has stayed the same.

Faith said that partnerships with venues in the region were a key part of her growth plan, and that working with NOHM is a huge opportunity for the business, which now has ten members of staff.

She said: “It’s been a really unpredictable journey from starting in my kitchen to where Baked Brownies is now. Working with venues like Coombe Abbey shows how far we have come.

“A huge part of our early success has been down to collaborating with people and places in our community, whether that’s making deliveries to our neighbours, teaming up with venues to host outdoor events during the pandemic, or working with the likes of No Ordinary Hospitality, a larger

company that ultimately shares a lot of our values.”

Core menu items include Kinder Bueno, Daim, Biscoff and Terry’s Chocolate Orange Brownies, with weekly specials designed and tested by Faith also available.