Parking in Leamington over the Christmas period could now be a more heavenly experience for shoppers thanks to a group of angels.
The four parking angels have been recruited by BID Leamington to help shoppers find car parking spaces, to provide change for parking meters, offer maps and advice and add a little bit of Christmas cheer to the days of those in town.
The Parking Angels will be easily spotted by their white puffer jackets, sparkly white wings, brass trumpets and bells, which may sound when they do good deeds.
To add a little extra festive fun they will also be carrying offers from local businesses - including Neal’s Yard festive spray, Body Shop glitter and Angel perfume - so visitors are encouraged to stop and say hello.
Stephanie Kerr, executive director of BID Leamington, said: “Working so closely with those who shop, dine or trade in Leamington, we are very aware of the importance of having customer friendly parking services.
“Offering a magical shopping experience is very important and it is very easy to undermine the amazing service our businesses offer if customers have to struggle with finding a space or ticket when they arrive.
“Royal Leamington Spa is a fantastic place to visit at Christmas time with a wide variety of shops, wonderful lights and great service, so this was something that could help at this busy time of year.
“We also hope it will help make people smile, add to the festive cheer and goodwill and help enhance the existing positive rapport between traders and their customers.
“BID Leamington is always trying out new ideas to drive custom into the town centre and ensure it offers an unrivalled retail and dining experience.
“We therefore are delighted to launch the new Parking Angels initiative which we hope will create a fun, festive atmosphere with added sparkle and encourage more visitors to spend time in the town centre.
“The idea has been warmly welcomed by local businesses with one even offering to volunteer as an angel on their day off. Based on this we may consider recruiting more to help at other busy times throughout the year.”
The angels will be on duty at weekends until Christmas from 10am to 4pm, on Fridays from 11am to 3pm and during Christmas week from Monday to Wednesday between 11am and 3pm.