AGA Rangemaster seals Chinese deal
COOKER manufacturer AGA Rangemaster has announced a reciprocal agreement to distribute and develop its products with a Chinese company.
The new partnership between Leamington-based AGA and Zhongshan Vatti Gas Appliance Stock Co Limited will allow both companies to distribute each others’ products in their respective countries and to build on their individual product and brand strengths.
A market for western-style ovens is starting to develop in China.
Huang Qijun, chief executive of Vatti, said: “Our research suggests the AGA Rangemaster brands will connect with the Chinese consumer, and we are delighted to be bringing them to China.
“The range cooker can move into the heart of the Chinese home, as it serves traditional Chinese, as well as introducing new cooking styles.
“We are also delighted that the evolving Vatti product range will be distributed in Europe.
“This is the beginning of an important relationship for us and we look forward to working with AGA Rangemaster going forward.”
Warwick and Leamington MP Chris White and Baroness Wilcox were among those who attended the signing of the deal, which took place last Thursday.
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