Long established Leamington opticians sees a new future after sale

There is a new look to a long-established opticians in Leamington Spa.

Sunday, 23rd February 2020, 12:00 pm
Royston Bayfield, founder and managing director of Bayfields Opticians and Audiologists.
Royston Bayfield, founder and managing director of Bayfields Opticians and Audiologists.

Founded more than 100 years ago, Charnley’s Opticians, in Parade, has been acquired by Yorkshire-based Bayfields Opticians and Audiologists.

Rod Jenkins and Bernard Reilly, who owned Charnley’s, are stepping down after handing over the reins of the business to Bayfields as they prepare to retire.

The 15 staff at Charnley’s will remain with the new business including Bernie Hemingway, who has been with the Leamington business for 15 years and will remain practice manager.

The acquisition was agreed after Charnley’s had turned down offers from several other companies.

In a joint letter sent to customers informing them of the sale, Rod and Bernard stated: “We’ve always put our clients first, and we’re confident that you’ll agree wholeheartedly with our choice of Bayfields.”

Royston Bayfield, founder and managing director of Bayfields Opticians and Audiologists, said: “We are delighted to be working with the Charnley’s team in Leamington Spa.

“We have already spent several months taking time to understand how the practice runs and the lifestyle of its customers, so we’re ready to truly hit the ground running now.

He said: “We’ve also identified ways we can develop the business, introducing additional services to make sure it remains one of Leamington Spa’s most trusted and professional services – a reputation it has been proud of for over 100 years.

“We’re enjoying getting to know Charnley’s outstanding team and are confident they will contribute to further strengthening our offering as optical and audio specialists across the UK.”

Charnley’s will keep its name for about 12 months with Bayfields introducing extra services within six months.

These include audiology, with free hearing tests, new hearing solutions and an improved contact lens service. The number of testing rooms will be doubled to cater for more appointments and eye appointments will be extended to 45 minutes.

Founded in 2004, Bayfields has grown from a leading name in optical health provision across Yorkshire to a national brand known for its family values. This latest acquisition takes its total of practices to 19 across the country.