Gelato firm signs key deal with wholesaler

Richard Pierce
Richard Pierce

Authentic Italian gelato brand Joe Delucci’s has secured a new contract with Bidvest Foodservice to supply the wholesaler with nine of its gelato and sorbet products.

The deal marks a milestone in the Lighthorne company’s plans to strengthen the wholesale portion of its business.

The new contract with Bidvest will allow Joe Delucci’s to push its products further into the UK market, which is currently seeing a growing trend for more artisan and niche frozen dessert products.

It already holds contracts with other major UK wholesalers, such as Brakes, and counts numerous hotels, restaurants and gastro-pubs among its clients.

Co-founder and chief executive officer Richard Pierce said: “The new contract with Bidvest Foodservice will allow the business opportunity to break further into the UK marketplace than ever before, from a wholesale point of view, offering more and more people the chance to try our fantastic, high quality gelato.

“Since entering this sector eight years ago, we’ve seen a steady growth both month on month and subsequently year on year, as the demand for authentic gelato increases.”

For more information visit or follow Joe Delucci’s on Twitter at @JoeDeluccis.