A county-based designer and local retailer have come together to launch a ‘uniquely different’ kind of swimwear.
Swimwear designer, Karen Kinlan, and Kate Cleary, of Ostrich Pink Boutique, in Smith Street, Warwick, will offer a new range of apparel, designed specifically to encourage more participation in water-based activities.
The Longkini swimwear collection is the initial concept from Ms Kinlan.
She said: “I’ve so many friends, who have turned down opportunities to go swimming or attend an aqua fit class, myself included, because they simply don’t feel comfortable to be seen in a swimming costume.
“It’s a situation which I know many struggle with.
“Looking at available research it’s clear that a significant number of women would love to go swimming, but don’t because the fear of stepping out in traditional swimwear is too much and so they miss out on the opportunity to exercise.’
Ms Clearly said: ‘We’re delighted to be partnering with such a uniquely conscious swimwear collection.
“The sole purpose of Longkini is to make women feel confident in their own skin or, in this case, a second skin; essentially eradicating any dread or body hang-ups which may have prevented them participating in water-based sports or activities before.’
The Longkini was due to go on sale at Ostrich Pink Boutique from today (May 1).
A preview event was due to take place on Thursday, April 30.