Leamington event explores how our brains work when shopping

The site at the Pump Room is marking British Science Week (March 11 to 20) by running The Science of Shopping, with scientists from Warwick University demonstrating to visitors the psychology of shopping.

The event will explore some of the themes of the current exhibition, Through the Shop Window, such as advertising and how people shop - and members of Warwick University’s psychology department will be giving demonstrations around the ideas of both good and bad choices when shopping.

Throughout the day, visitors will be able to meet members of the neuroscience department and learn about different parts of neurones, explore the shapes of brain areas, and create drawings of neurones under the microscope.

Taking inspiration from the newly-conserved neon Toy Town shop sign included in the current exhibition, visitors will also be able to create their own light-up shop signs, have a go at using circuit stickers and try out the different effects which can be produced using a light box.

The free event takes place on a drop-in basis between 11am and 4pm.

British Science Week is a ten-day programme of science, technology, engineering and maths events and activities across the UK for people of all ages.

Anyone can organise an event or activity and the British Science Association helps organisers plan by providing free activity and support resources. To find out more, visit www.britishscienceassociation.org/Event/british-science-week-2016

To contact Leamington Art Gallery and Museum, call 01926 742700.