Sweet future for Leamington’s newest games hub

The Sounding Sweet team in the new office. Picture: SANCTUARY 9 MEDIA
The Sounding Sweet team in the new office. Picture: SANCTUARY 9 MEDIA

Leamington’s future as the UK’s “Silicon Spa” has been strengthened with a new film and games sound company opening up in the town centre.

Post-production sound company Sounding Sweet has expanded into new offices in Warwick Street in hope of bringing more jobs and gaming services to the town.

The audio company, which produces sound and recording for television, films and computer games, will run the new site as an expansion of its existing base in Stratford.

And it is hoped that the move will prove another boost to Leamington’s reputation as “Silicon Spa” at the heart of the UK’s growing video gaming industry.

Sounding Sweet has 
already helped produce sound and recording for television, films and computer games since it was set up in 2014.

Its director Ed Walker said: “Leamington Spa is now regarded as one of the UK’s leading locations for creative media industries.

“Due to our game audio production background, it was the obvious choice to open our new premises here.

“These new facilities will allow Sounding Sweet to take on more staff which in turn will enable us to increase our ability to deliver high quality results more effectively and within a quicker time frame.”

The growing company has worked on sound for the Royal Shakespeare Company, BBC, BMW, NBC Universal, FOX, and Sky. It is not known how many jobs will be created at this stage, but the company will continue to run a large recording studio in Stratford.

Sounding Sweet was a finalist in the 2015 Develop Awards in the category of creative outsourcer: audio.

Leamington was first dubbed “Silicon Spa” after the town became a thriving hub for games developers - and at one point 75 percent of its digital media companies were gaming ones.

In 2013 more than 900 people were employed in the area’s games sector and Warwickshire businesses accounted for 10 percent of the UK’s gaming employment.

Councils, the Warwickshire Local Enterprise Partnership, MP Chris White and the gaming companies have worked to secure the town’s reputation as central to the gaming industry since this time.

For more information, visit www.soundingsweet.com or invest.warwickshire.gov.uk