A Kenilworth chiropractors’ is about to celebrate a ten-year working relationship with professional wrestling firm World Wrestling Entertainment (WWE) when its wrestlers tour the UK next week.
Kenilworth Chiropractic Clinic in Warwick Road has been working with WWE since 2005 as the group’s official European chiropractors, and has built up an impressive list of high-profile clients through word-of-mouth recommendation between many people in show business and the world of sport.
Our aim is to send them home feeling better than when they arrived.Dr Peter Townsend
The clinic’s clients have included the likes of Eric Clapton, Bette Midler, the Suzuki Moto X team and most recently Fleetwood Mac.
Dr Cindy Townsend, a chiropractor at the clinic, described how a stroke of luck enabled the clinic to work with the WWE.
She said: “WWE used to have different chiropractors for each area, but a change of tour dates 10 years ago meant they needed to find a new one quickly, so they chose us.
“They were really pleased with the results, and it all went from there really. We got a bit lucky in the first place I guess.
“When they find people that they like they work with them closely.”
Due to the physical nature of their job, professional wrestlers are very mindful of their fitness, and require chiropractors who know them inside-out.
Dr Townsend said: “If they’re getting injured and need to get back in the ring, they need a chiropractor who can get results.
“Sitting on the bench isn’t an option for them.
“We also help them with injury prevention where we make adjustments to their spine before an injury can take place.”
The demands of the wrestlers also put pressure on the team to deliver the right care.
Dr Townsend added: “We need to be at the top of our game at all times - we’re only as good as our current tour. We need to make sure we keep pushing ourselves.
“But I’ll be giving little old ladies who come into the clinic the same exercises as the wrestlers on tour.
“The wrestlers are all really lovely and very respectful. There’s a real sense of team spirit because we’ve worked with them many times.
Dr Pete Townsend, another chiropractor at the clinic, explained that although the team have to be prepared to work long, hard hours, the job is still very satisfying.
He added: “We have the privilege of seeing the same people again and again on tour - they’ve become a like family to us. One of the nice things about working with the WWE is when they arrive everyone is so pleased to see you.
“Our aim is to send them home feeling better than when they arrived.
“It’s an incredible feeling when you get them fixed up and you see them performing in a place like the O2 Arena - we do feel very privileged.”
When asked why these kinds of clients keep coming back to secure the clinic’s services, Dr Cindy Townsend said: “I think it’s trust. Once you have a relationship with these people you have to get results and be prepared to work hard - they have to feel better once you’ve worked with them.”