Use the whole marketing toolbox when selling

No matter how attractive your property is, it will only sell if prospective buyers know that it is on the market.

Those potential buyers may be diverse – from different geographical areas, different age brackets, different occupations and different lifestyles.

So what’s the best way to get the most attention for your property?

The answer is to use every tool in the marketing toolkit. The traditional marketing methods – printed materials and advertising – remain just as relevant today as they always have been.

A well-designed brochure, flyer, or “new to market” notification outlining the special attributes of your property is essential, and the wider the distribution of this kind of material, the more effective.

Having your property listed in a magazine also has significant value, particularly when the magazine targets your most likely buyer’s demographic.

Listings in high-quality magazines reflect quality, so choose your print advertising wisely.

The same applies to printed marketing materials – the higher the quality, the better the perception of your property.

Editorial coverage is also a powerful tool. A journalist selecting your property for review is seen by prospective buyers as an endorsement, so the more coverage you can achieve in both national and regional publications, the better.

The added advantage is that this kind of PR is virtually free.

The only cost is your PR representation, and the value of this will come back to you multiplied many times over.

Naturally, marketing online is also essential. From websites to property listings on the major property portals, an online presence is vital.

Word of mouth, particularly through social networking sites can also play an invaluable role – and the further you cast your net, the more likely you are to catch the right buyer.

Don’t forget that your print marketing materials can also be used online, as page-turners or newsletters.

Visual media such as Web TV and uploaded video clips can also encourage more interest – your property is competing against countless others, so giving a buyer a real feel for it helps keep your property in the set of consideration for a buyer.

The real trick to marketing a property is to use every tool available to you. Choose an agent that can access these tools and make your marketing really count.

For advice on selling or buying property, contact Fine & Country Leamington on 01926 455950 or visit the website www.fineandcountry.com